The Art and Architecture of Language
This course teaches writing with style: clearly, directly, and for diverse audiences, without compromising the complexity of ideas.
Paradoxically, the more writing has become our primary mode of communication, the less we treat it as a craft that demands principled understanding, regular practice, and careful revision. As this paradox cuts across professions, paygrades, and generations, Write: Style is ideal for academics writing books and fellowship proposals, artists writing artists’ statements, anyone applying for grants, curators exhibiting catalogues and wall texts, consultants writing reports and strategies, journalists writing news and editorials, NGOs and political activists writing press releases and speeches, advertising and PR teams writing storyboards, high school and college students writing applications to universities ...really anyone who seeks to communicate effectively in written form!
Write: Style implements our ‘Six Principles of Style’ model, which teaches you to identify and write for your target audience with confidence, clarity and persuasion. You’ll take home ‘Writer Toolkits’, handy checklists reminding you to apply the principles we teach in all of your writing!